Decoding Zohran Mamdani's Style Statement: The Garment He Wears Reveals Regarding Contemporary Masculinity and a Shifting Society.
Coming of age in London during the noughties, I was always surrounded by suits. You saw them on businessmen hurrying through the Square Mile. You could spot them on dads in Hyde Park, kicking footballs in the golden light. Even school, a cheap grey suit was our required uniform. Historically, the suit has served as a uniform of gravitas, projecting authority and performance—qualities I was told to embrace to become a "man". Yet, until lately, people my age seemed to wear them less and less, and they had largely disappeared from my consciousness.
Subsequently came the incoming New York City mayor, Zohran Mamdani. Taking his oath of office at a private ceremony dressed in a sober black overcoat, crisp white shirt, and a distinctive silk tie. Propelled by an innovative campaign, he captivated the public's imagination like no other recent mayoral candidate. But whether he was celebrating in a music venue or appearing at a film premiere, one thing remained mostly constant: he was almost always in a suit. Loosely tailored, modern with soft shoulders, yet conventional, his is a typically professional millennial suit—that is, as typical as it can be for a cohort that seldom bothers to wear one.
"The suit is in this weird position," says men's fashion writer Derek Guy. "Its decline has been a slow death since the end of the Second World War," with the significant drop arriving in the 1990s alongside "the advent of business casual."
"Today it is only worn in the most formal locations: weddings, funerals, to some extent, court appearances," Guy states. "It is like the kimono in Japan," in that it "fundamentally represents a tradition that has long ceded from daily life." Many politicians "don this attire to say: 'I represent a politician, you can have faith in me. You should vote for me. I have authority.'" But while the suit has historically conveyed this, today it enacts authority in the attempt of gaining public confidence. As Guy clarifies: "Since we're also living in a democratic society, politicians want to seem relatable, because they're trying to get your votes." In many ways, a suit is just a nuanced form of performance, in that it enacts manliness, authority and even proximity to power.
This analysis resonated deeply. On the rare occasions I require a suit—for a wedding or black-tie event—I dust off the one I bought from a Japanese department store several years ago. When I first picked it up, it made me feel sophisticated and expensive, but its slim cut now feels outdated. I imagine this feeling will be all too familiar for numerous people in the global community whose families originate in somewhere else, particularly global south countries.
Unsurprisingly, the working man's suit has fallen out of fashion. Similar to a pair of jeans, a suit's silhouette goes through cycles; a particular cut can thus characterize an era—and feel quickly outdated. Take now: more relaxed suits, reminiscent of a famous cinematic Armani in *American Gigolo*, might be trendy, but given the price, it can feel like a considerable investment for something destined to be out of fashion within a few seasons. Yet the appeal, at least in some quarters, endures: in the past year, major retailers report suit sales increasing more than 20% as customers "move away from the suit being everyday wear towards an appetite to invest in something exceptional."
The Politics of a Mid-Market Suit
The mayor's go-to suit is from a contemporary brand, a European label that retails in a mid-market price bracket. "Mamdani is very much a reflection of his background," says Guy. "In his thirties, he's neither poor nor extremely wealthy." To that end, his mid-level suit will appeal to the demographic most likely to support him: people in their 30s and 40s, college graduates earning professional incomes, often frustrated by the expense of housing. It's precisely the kind of suit they might wear themselves. Affordable but not lavish, Mamdani's suits arguably don't contradict his proposed policies—such as a rent freeze, building affordable homes, and free public buses.
"It's impossible to imagine Donald Trump wearing Suitsupply; he's a Brioni person," observes Guy. "As an immensely wealthy and grew up in that property development world. A status symbol fits seamlessly with that tycoon class, just as more accessible brands fit well with Mamdani's cohort."
The history of suits in politics is extensive and rich: from a former president's "shocking" tan suit to other world leaders and their notably polished, tailored sheen. Like a certain British politician learned, the suit doesn't just dress the politician; it has the potential to define them.
The Act of Banality and Protective Armor
Maybe the key is what one academic calls the "enactment of banality", summoning the suit's historical role as a uniform of political power. Mamdani's particular choice leverages a studied understatement, not too casual nor too flashy—"conforming to norms" in an inconspicuous suit—to help him connect with as many voters as possible. But, some think Mamdani would be aware of the suit's military and colonial legacy: "The suit isn't neutral; historians have long pointed out that its modern roots lie in imperial administration." Some also view it as a form of protective armor: "It is argued that if you're from a minority background, you might not get taken as seriously in these white spaces." The suit becomes a way of asserting legitimacy, particularly to those who might question it.
This kind of sartorial "code-switching" is hardly a new phenomenon. Even historical leaders once donned formal Western attire during their formative years. These days, certain world leaders have started exchanging their usual fatigues for a dark formal outfit, albeit one without the tie.
"Throughout the fabric of Mamdani's public persona, the tension between belonging and otherness is visible."
The attire Mamdani selects is highly symbolic. "Being the son of immigrants of Indian descent and a progressive politician, he is under pressure to conform to what many American voters expect as a sign of leadership," says one author, while simultaneously needing to walk a tightrope by "avoiding the appearance of an establishment figure selling out his non-mainstream roots and values."
Yet there is an acute awareness of the different rules applied to who wears suits and what is read into it. "This could stem in part from Mamdani being a younger leader, skilled to adopt different identities to fit the occasion, but it may also be part of his multicultural background, where adapting between languages, traditions and attire is typical," commentators note. "Some individuals can go unremarked," but when others "attempt to gain the authority that suits represent," they must meticulously negotiate the expectations associated with them.
Throughout the presentation of Mamdani's public persona, the tension between somewhere and nowhere, inclusion and exclusion, is visible. I know well the discomfort of trying to conform to something not built for me, be it an inherited tradition, the culture I was born into, or even a suit. What Mamdani's sartorial choices make evident, however, is that in public life, appearance is never without meaning.